Monday, October 27, 2008
BP#7
I always knew you wrote to different audiences, but i never realized how important and detailed it actually was until reading the "Role of Audiences" by Toby Fulwiler. He explains what a writer needs to do step by step for writing to different audiences. I do agree that writing to teachers is one of the hardest audiences to write to because of the pressure. You know that your writing is getting graded with a very critical eye, so you stress more about your type of writing rather than the topic of your paper. Knowing who your audience is when writing makes things alot easier, and gives you a way to "talk" to the reader. I agree with what Fulwiler says about peer editing. I trust a person's comments if i respect their writing more, and i know their trustworthy. I think that when your writing to one of your peers, then you can be more conversational. But when youre writing to your teacher, or elder, a writer needs to be more precise and explainatory. This is very important in any type of public communication, whether it be a newspaper, magazine article, or advertisement. The writer cant assume that the reader knows about the subject theyre writing about. Therefore, the writer needs to give a short explaination of what is going on, and a simple background on the subject. This gives the reader an understanding and a basis on which to keep reading with. When writing for the public, i know that a writer must also use a more basic vocabulary, than say a doctor's research paper. Not all people can read as advanced as others, so they use, i think its like a fifth grade reading level. This way, no one feels left out because they cant understand the writer's publication. But, in those type of writings, the writer can be more persuasive since they are free to write about whatever they want, unlike a paper a student would write in class for their history teacher.
Subscribe to:
Post Comments (Atom)
1 comment:
As for media and advertisements, it’s all about the audience. It’s barely even about the product anymore. The people who create advertisements for radio, television, and magazines only want the audience to react a few different ways:
1: They want the audience to laugh or get some sort of warm and fuzzy feeling from the advertisement; some sort of enjoyment. Even if it doesn’t relate to the product AT ALL, at very least, the audience got a good feeling from the marketing technique, and they’re probably going to associate that good feeling with the product. Then, voila, the next time they see that product in stores, they’re bound to notice that same fuzzy feeling inside, and make the purchase.
2: They may go for an entirely different approach and scare the living hell out of you. Like those Allstate billboards or magazine articles. Just a picture of some heinous car accident that looks like nobody could have gotten out of alive, and the only text on the whole thing is “Allstate is there”. The audience is expected to be scared out of its mind, and then instead of having the reassuring words of “It’s ok, everything’s going to be alright” there’s a substitute mentioning Allstate. Once again, the audience is expected to associate the service with something good, this time, comfort and safety.
3: Of course, then there’s the marketing geniuses that decided to make the audience hate their product and their lousy commercials, and thus make the product completely undesirable. (Head on, apply directly to the forehead. Head on, apply directly to the forehead…)
Post a Comment